Emergency UX for taxi drivers

I was contacted through common friends to pitch an app for Taxi Drivers, one that would compete against Uber and other similar apps, in the context of Latin American cities.

Aside from a long discussion about dumping, the focus of the exchange was the fact that cabbies in Latin America often get mugged at gun point in the middle of the night.

In this qualitative research interview (over an Argentinean asado, as it should be), there was a clear indication from cabbies that they need a “panic button” that can quietly notify the operator, share the cab's live location, so the operator could call the police.

There are many scenarios to consider, and a mobile app can't be expected to cover them all, so this mini-case study aims to simply be a starting point and best-possible response to an specific demand. Right of the bat I warned the cabbies that whatever the solution, it should not only be silent, but invisible to any passanger, like the proverbial button under a desk so often seen in movies— to not put the {delincuente sobre aviso}, and therefore the driver in considerable danger.

So I quickly put together the mockup below, as it can be seen below, in Argentine Spanish.

Here you can see the Interaction Design